The Reasons Why Direct Mail Marketing is Still the Best Marketing Tool It is typical most of the owners of the business companies are doing their best to become successful in the business world, and that can be done by using the best marketing and advertising strategies or tools. Advertising mail is definitely one of the best and the most traditional way of marketing their business, and such tool can also be called in various ways such as junk mail from its recipients or receiver, direct mail from its sender, admail, and mailshot. The process of delivering a postal mail that contains the advertising or marketing materials of an organization or business company is the definition of advertising mail. The examples of the advertising or marketing materials used in advertising mails includes commercial merchandising materials, coupon envelopes, advertising circulars, plastic mailers, CDs, catalogs, brochures, postcards, free newspapers, special offers, sales letters, newsletters, and credit card applications that are pre-approved. A direct mail or advertising mail are most commonly being delivered or sent to residential homes and businesses or establishments. The common companies or organization that uses direct mail marketing or advertising mail marketing, aside from the business companies, includes non-profits political campaigns, charities and political campaigns. Direct mail marketing or advertising mail marketing is already recognized as the most perfect opportunity of the businesses and other organization, for it allows them to get in touch with their possible or future customers or clients about their latest or recent services, products and coupons. The businesses or organization who plans to try advertising mail marketing or direct mail marketing for their business should first understand their target clients or customers; target their ideal customer by impressing them with their advertising materials; create or produce a mailing list, as well as create a direct mail message; and pick a mailing list type, like specialty list, custom mailing list, and cloned list. The reasons as to why the direct mail marketing is still effective up to this day and age is because it is personal, in which the companies or organizations can add some personal touch and can address their customers or clients by their name; it is also integrated, in which it can be integrated easily with the use of social, media and internet; it is accountable, in which it can provide them the ability to take track of the success of their campaign; it is targeted, in which they can choose when and to whom their advertising mail will be sent; and it is tangible, in which the clients or customers can physically hold the advertising mail in their own hands. The people who wants to learn more about such scope and become more familiarized with it can check out some information and details in the internet, or through the help of the ones who has the experience and specializes in using such advertising or marketing tool.