Steps Involved in Video Production. Video production is the process of creating videos for specific purposes such as commercial adverts and movies. The aspects that are involved in video production varies based on the nature of the video. The process of video production is grouped into three main stages namely pre-production, production, and post-production. All the aspects involved in video production such as initiation of the video content and the shooting environment are incorporated in the three top steps. The quality of the video produced varies from one production company to another. Therefore, in this article I will provide you with more information about the video production. The pre-production stage is the first stage of video productions. The stage is a pre-requisite to the actual production since the aim of the task at this stage is to ensure smooth video production. The stage involves several tasks such as formation of idea, script writing, selection of the cast, and choosing the video and audio crew members. Once the script is written, it is subjected to editing and revision, and after that, the location where the video will be shot is selected. Proper lighting should be installed in the location selected to enable capturing of the images by the photographers. The pre-production stage is followed by the production stage. The stage is where the videos are recorded. The success of the stage depends on the arrangements that were conducted at the pre-production stage. Hence, you should ensure that you have eliminated all the mistake in the script and the crew members are transported to the shooting location before so that you begin actual production. The crew and cast should be available in all the shooting location until the process is complete. After the recording of the videos, the producers can proceed to the next stage which is the final stage of video production.
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Post-production are the tasks that are conducted after capturing the video. Some of the tasks in this stage include merging of the video in case they were shot in different scenes, synchronization and editing of the audio and video, and addition of the video production effects. The quality of the video can also be enhanced by incorporating images, music, and colors. The quality of the captured video is defined at this stage. Therefore, the video producers should pay more attention in handling all the aspects of this stage.
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There are many video production companies. The companies specialize in producing different kind of videos majority being commercial videos. Once the video is produced, it is marketed to reach the target audience. Commercial videos must be able influence the buying decision of the customers positively.