A picture speaks a thousand words . With a logo a painting of the message to be passed has to emerge. If you are making a logo you have to think both as an artist and as a marketer. The information being sent has to reach the recipient ay first sight. The message must however must be toned down to a level that it maintains its standards without losing its taste through complexity or lack of it. Seeing the end from the beginning will help you make the necessary steps to help you hit the target that you had as you planned to make a logo. It isn’t going to be great if you don’t sweat over it. If that’s discouraging you could find comfort in that it could open doors for you in this field and you are probably going to earn some good money from it.
You have to get digging for information. It might be a case of how to go about it or even your market niche. In the case of art for instance you have to know who your customers are. What works for a certain age group might not work for the other like though crazy and wild would work well with the current generation it may be a bit much for older people. Patterns work better with older clients. Your best bet is to remember which works for who because that’s what keeps you in business.
Originality sells everywhere most especially in logos. It has to awe people in the uniqueness of its make from the first time they lay their eyes on it. The most befitting word for that would be distinct. It is quite possible to look at what has been done before and combine the creations to come up with a unique piece. The point is that it bears your own mark. There is no greater sin when it comes to making logos than getting mistaken for another. You can’t stop at one you have to keep making a series of diverse logo designs. With each you get a new perspective on what can be done to improve it and that happens to be the best thing you could ever do for yourself.
You might want to incorporate the life of the art if doing a gallery logo. The logo has to capture the readers imagination. If they don’t then your job is far from over. While its impossible to impress everyone the logo has to manage to capture most people’s attention . However you decide to do the logo whether in a sophisticated or minimalist manner it should give off the vibe that gets everyone talking.