Security is the most indispensable aspect of any online business because, at any given point in time, any website can be exposed to a cyber-attack. This can happen through a lot of channels, but it is digital marketing that makes websites more vulnerable. Every marketing channel, from email and social media, to even the CRM software, used to improve website performance and online visibility, makes it susceptible to attacks.
Exposure to a wide audience
When you are doing wide-scale online marketing activities, there are always a large number of people involved. Each of them accesses your social media accounts or have access to the website admin account. They might not intentionally do anything, but chances are always high of the site getting compromised when there are too many access points involved. It becomes very easy for hackers to duplicate any of those users to sign in to our site or social account and compromise the data therein. On both fronts, it can prove to be disastrous for your business and its online image.
Exposure to the CMS
The marketing team frequently accesses and manages the content management system account. And when they run a campaign or a special activity, they tend to skip updating the version, theme, or the plugins. This makes it very easy for hackers to access the account through the backend. Also, when a lot of people use the CMS, the safety net on your site goes down, resulting in unauthorized access to your website account. Needless to say, this is a golden opportunity for attackers to inject malware, which can slow down the website. Hence, it is important to have a strict password policy in place, along with maintaining access control as much as possible.
Exposure to CRM
Most websites use Customer Relationship Marketing software to understand customer behaviours and get insights on their online activities, which are eventually used for effective marketing strategies. It also allows you to automate cumbersome marketing processes. Although the idea of CRM software is to collect customer data and reactions, it can also become a window to security breaches, thus putting your customer data and vital business information at risk. It can either be malpractice, an inside job, or a hacker trying to source your business information.
All these vulnerabilities affect the marketing efforts, and thus your SEO and search engine result rankings. Hence, it becomes highly essential for site owners to opt for measures that can prevent such threats from finding their ways through digital marketing channels and undermine the marketing efforts. This can be largely controlled by finding a secured hosting solution like cloud hosting. With its advanced security measures and robust architecture, cloud hosting ensures that your site data and related resources are always protected from threats. But if you want the best results out of cloud web hosting, always opt for a reliable and trusted hosting provider, so you can be assured of the security and performance of your site.